It is the method by which cinematic films or television programs present their title. Key production and cast members, or both, utilizing conceptual visuals and sounds. it usually follows but should not be confused with the opening credits, which are generally nothing more than a series of superimposed text.
I begun to analyse The art of the title sequence of a James Bond movie, Casino Royale. This helps me get a better understanding of how thrillers are altered to have an affect on the audience.
The first thing we see in the title opening sequence is man picking up a gun from the floor based in a black and white background, the two colours indicates a mourning and cheerless occasion also the music is very mysterious it gradually builds up in sound until we hear a gun fire, this is when the main character, James Bond is introduced. Colour is then shown with blood pouring on top of the screen, red indicates death, violence, danger and aggression. After the shot from the pistol it triggers the music of the title sequence. The music gets louder and builds up tension, it includes many different instruments such as: trumpets, drums, guitar and etc. The first typography seen in the title sequence is 'Albert R. Broccoli's Eon Production LTD. presents. This is the production line that made the film and connotes that it is very important as it appears to be the first typography shown. The actor of James Bond, Daniel Craig has his name written on the scene, I have realized that typography used throughout this title sequence does not last any more than 3 seconds this is because the audience would get bored and want to be excited for the next scene to come. Throughout the title sequence the use San-serif font for the text and is in capital letters and the colour white, this makes the text bold and easy to read.
As the typography is showing the background shows diamond, clubs, hearts and spades this symbolizes that the film is about gambling, this is all shown on a red background, red indicates a few things, it is either excitement, passion and love or danger, violence and passion. After majority of most important information and people are introduced the music starts again with quite a fast pace this indicates that the film is an action/thriller. James Bond is then sitting on different patterns which indicate gambling. He then fires a gun however does not make any sound as it doesn't want to be interrupted by the music, the gun shot is not a normal gun shot as it fires out a red heart, this again indicates gambling but can also indicate a persons death or a lover, this connotes action and violence in the film. Along with music getting even more upbeat and fast it shows the silhouette of James Bond in red fighting multiple of other people in black and James bond is winning which shows he is the victim, he is the only one in black which indicates he is important in the film and the people in red indicates they are evil. Hearts are then being poured out of patterns, they are trying to make it look like blood pouring out of their veins, this is because it will look less gruesome and shows that it is also about gambling.
Images of targets then appear on screen but slowly turn into roulette's, linking it into violence and then gambling. The bad guys are then being being killed with cards in different shapes such as diamonds and clubs, which suggests that the action of the killing took place in the casino. The seven of hearts then appears to be close up to the camera as the main focus the target then shoots two holes next to the 7 making it '007', they made it seven of hearts as its red which also connotes love not just violence. the silhouette of James Bond appears again and walks towards the camera, it gradually fades away showing Daniel Craigs face, this builds up tension as we get to see the main characters face. However the silhouette is shown again, this connotes that the James Bond is a spy.
