Audience Theory

Target Audience- is the specific people that the type of media is aimed.
Target Audience is broken down through representation, this is what makes it up:
Age
Race
Gender
Class
Disability
Religion

There are 3 main theorists to help us get a better understanding about the relationship between text these are:
1) the effect model or Hypodermic Needle
2) The uses of Grafications Model
3) Reception Theory

 The effect model/ hypodermic model has 3 parts to the theory. Firstly, imitation, this is where you copy what you see. Secondly, catharsis, this is where you feel better about yourself as their lives are worse than yours and makes you feel sympathetic for them. Lastly, desensitisation, this is where you get used to what you see and it doesn't have as much of an effect on you.

The uses and Grafications model covers, personal identity, surveillance, pleasure and diversion

Reception theory is a version of reader response literary theory that emphasises the  reader's reception of a literary text.

There are 2 types on audience:

Active audience- engaging with a media text
Passive audience- tertiary, they don't consciously take in the message being portrayed.