How far do you agree with the comments that mass audiences are still passive of media?

Passive audience- an audience that does not actively engage with the media text, they unconsciously learn from the media.

I agree that mass audience are still passiv repients of media. The media puts a lot of messages across to the audience but when you are passive you take in the concept and information without realising it. In other words the audience do not realise they have these ideas and thoughts as the media has told us to believe it.
In the 1920's films and T.V were censored, you would never see someone showing too much flesh, they were covered up more. This is because the audience wouldn't repeat any of their actions also the audience wont get affected by certain aspects wes ee on television, films and magazines.

We have ideas on stereotypes but the media can influence on the way we view it. Women are stereotyped as having the perfect figure and to look pretty. If a man saw a very good looking women in a magazine with a lot of flesh showing, majority of men would like it however some women would not accept this as they don't like being portrayed stereotypically like that.